The world is becoming increasingly connected. As a result more of our information is being collected online. Facebook, Google, and other websites gather petabytes of data about everyone online, whether or not you use their service. With this enormous trove of data being collected there is an increasing concern about individuals privacy.
As our digital personas grow it is imperative that consumer privacy is protected. Fortunately a federal agency exists with a strong body of precedent and experience to manage consumer privacy cases. The FTC issued a statement in March about their commitment to protect the privacy of consumers. They emphasized their enforcement tools to protect consumers against companies that do not honor their privacy promises, or engage in acts that cause substantial injury to consumers.