As the internet has grown and become increasingly more connected, more and more troves of data are being collected on the websites and apps we use every day. With this data collected, there is a growing concern for consumer data privacy online.
With the privacy debate heating up, the Federal Trade Commission announced that Music.ly, the app now known as TikTok, will receive a $5.7 million fine for infringing on the children’s privacy law, COPPA. The fine is the largest monetary settlement the FTC has imposed in a COPPA case.
The app allows users to make their own lip-synced videos to music and to share them with other users. The problem is that, according to the FTC complaint, the operators of the app knew that many users were under 13 and failed to notify parents about the app’s data collection or obtain parental consent before collecting and using the data.
Thousands of parents reached out to the app claiming they didn’t give consent for the app to collect data on their children.